Wednesday, October 4, 2017

This is how you can make a difference on World Animal Day! | Otara Foundation

HAPPY WORLD ANIMAL DAY 2017!  
Dear Friend,
 
It’s estimated that there are 2.46 BILLION users on social media worldwide. Are you one of them?
How many social media posts about animals will YOU see on October 4 - World Animal Day?
Posts involving animals generate a multitude of reactions from happiness to sadness and anger to despair.

A common response is simply to add an ‘emoji’ or possibly a comment, similar to those below…

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Although empathy is an admirable trait, responses like the ones above are unlikely to make a positive difference. Issues are quickly forgotten or it might be assumed that someone is already speaking up for the animals involved.
 
Animals need action!

HOW YOU CAN ‘BE THEIR SOMEONE’…
  • If you’re not already connected with us, please reach out to your social media audience about World Animal Day and share our posts on InstagramFacebook and Twitter.
  • Print a 'Happy World Animal Day' poster, take a selfie and share it on social media. Use our hashtags - #WorldAnimalDay and #October4.
  • Boost October 4 on social media by sharing or tweeting our eye-catching flag graphic (other languages are available).
  • Most people carry their phones, so ask friends, family and colleagues to help boost World Animal Day on social media!
From now until World Animal Day is over, please continue to share our posts! Use our hashtags, #WorldAnimalDay and #October4 - let’s keep World Animal Day trending on October 4!
 
WHAT IF YOU DON’T USE SOCIAL MEDIA?
 
Even if you don’t use social media, the fact that you have internet access gives you the perfect opportunity totake action for animals in need! Here’s how…
  • Forward this email – please forward this email to at least 5 friends who might not already be familiar with World Animal Day.
  • Sign some petitions – many new petitions are created online every day but can YOUR signature really make a difference? Read about some success stories here. You could even start your own petition regarding an animal welfare issue that troubles you.
  • Add a pledge to the World Animal Day website. Every pledge makes a difference… what will YOURS be?
  • Support our doodle campaign – check the Google homepage. If our campaign was successful, there should be a wonderful doodle dedicated to World Animal Day! If not, please send an email to proposals@google.com, expressing your disappointment that this important day has not been recognized by Google. Suggest that they have a whole year to create a doodle for October 4 2018!
  • Make a donation - click here to donate to World Animal Day. Thank you!
 
TAKE CARE WITH WHAT YOU SHARE!
 
Humorous, heartwarming or shocking posts about animals often go viral, reaching a huge number of people in a short space of time. However, some of their sources are questionable – Waffles at Noon is a useful resource when ascertaining if a story is genuine or a hoax.
 
Hesitate for a moment before tapping ‘share’ to consider the message of the post. If it seems to be promoting the use of animals in entertainment, for example, tourists posing with monkeys or swimming with dolphins,don’t share it as it will contradict the mission of World Animal Day
 
Think about the following animals and how they might be exploited on social media... 
  • Animals in entertainment and tourism
  • Companion animals
  • Wild animals
  • Farm and working animals
  • Marine animals
  • Animals used in experiments
Instead, share posts that will help raise awareness or funds for animals in need, or that will otherwise improve their lives in some way.
 
START PLANNING FOR NEXT WORLD ANIMAL DAY!

It’s never too early to think ahead to October 4, 2018. If you would like to organise an event, there are plenty of ideas, resources and news items on the website to inspire you. You can register here.
 
On behalf of the animals, we thank you so much for your wonderful support of the World Animal Day movement to raise the status of animals.
 
Warm regards,
 
Caroline Ruane
Coordinator
 
 
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49 Rodney Road
Cheltenham Gloucestershire GL50 1HX
UNITED KINGDOM 

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